Amazoncom strategic marketing problems cases and comments 13th edition 9780132747257 roger a kerin robert a peterson books. Available in hardcover strategic marketing problems cases and comments balances the concepts and tools useful for solving marketing. New the new chapter 7 marketing channel and supply chain strategy and management introduces a variety of considerations affecting channel and supply chain selection and modification specific decision areas covered include direct versus indirect distribution dual and multi channel distribution cost benefit analysis of channel and supply chain choice and management trade relations and . Strategic marketing problems cases and comments 12th edition by kerin 2010 paperback kerin hartley rudelius on amazoncom free shipping on qualifying offers. Strategic marketing problems cases and comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what theyve learned synopsis may belong to another edition of this title
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